The biggest game changed in the IT industry is probably CAMS the new architecture being proposed for modern enterprises. Converging these 4 technologies onto a single platform delivers multifaceted advantage to customers. Some of the contributing factors for the need to migrate on to this platform can be summarized as follows:
With more than 25% of the users online time being spent on social networking sites like Facebook, Twitter and Google+, social media is changing the way in which companies are interacting with their customers and is extensively being used by companies for brand building and customer engagement
Mobility services have brought the whole world to a tap of a finger and with services available on the go business efficiency has increased and interactions with customers and employees has become more informative, which in turn has resulted in increased revenues
Analytics has its root in the need to analyze data being generated through social media, mobile apps and click stream. With 2.5 billion gigabyte of data being generated everyday, firms are investing heavily on analytics to identify hidden trends and patterns, to gauge customer likes and dislikes and use the insights obtained for superior decision making
with ever increasing data, the need to store it and the need to access it anytime from anywhere has paved the way for cloud computing.