Enterprises have to transform their IT infrastructure to gain insights into how to deliver customer-centered sales, service and support multi-channel digital experiences through use of technology and strategies in social, mobile, cloud, smarter workforce, rich media, commerce, and enterprise market management services.

IBM web experience solutions enable you to:

• Lower the costs of serving your customers, partners, and employees
• Tie together systems, processes, information, content, and collaboration tools
• Streamline and simplify inefficient, lengthy, and cumbersome processes
• Empower users with collaboration and mashup tools; user-centric web content control and management; and user-generated eforms

To Rethink Engagement and Reinvent Relationships that brings customers back for more, organizations need to:

• Deliver Anywhere: consistent, seamless omni-channel experiences
• Understand the individual and their experiences: Listen to the voices of customers in the marketplace in order to anticipate customer preferences and captivate them with the right, rich, personalized digital experiences
• Unleash creativity: Enhanced content and rich media management tools that enable LoB users the ability to rapidly respond to marketplace changes
• Deepen relationships: Provide personalized experiences, engaging social interactions, and relevant information while building trusted relationships, loyalty and advocacy